Transformers lunchbox, circa 1986. Don't forget the Thermos!

The Transformers sequel began it’s quest to dominate the summer box office this past weekend, opening up to much fanfare in the UK which saw a life sized (if they were real) Bumblebee at Westfield Mall in London. The resurfacing of my childhood robot heroes reminded me of my growing up in Canada in the 80s and early 90s, and how everyone had a red plastic Transformers lunchbox.

Back then, the lunchbox was designed more to sell cartoon characters than protecting school lunches. While they did great promoting Transformers, G.I. Joe, and other Saturday morning favourites, our lunches didn’t always come out in one piece. That’s a shame really, because that really leaves out the “lunchbox” part of being a lunchbox.

Transformers lunchbox, circa 2009

Twenty years later, we still find heaps of plastic lunchboxes today featuring The Transformers. While the design may have improved a little, their primary goal is still to flog movies and cartoons rather than to keep a child’s lunch fresh and in one piece.

Protect your healthy lunch with Concentrate's lunchbox!

When we designed the Food For Thought healthy lunchbox, we were more interested in designing a lunchbox that protects fruits from getting bashed and helping parents to encourage their children to eat healthy. We figured it’s about time that the plastic lunchbox quit it’s job as a cartoon salesman and transform into the protector of healthy lunches!

The Food For Thought healthy lunchbox is available through our shop online.

P.S. There’s a gallery of old school 80s lunchboxes at Retroland. If you were a child of the 80s, this should bring back some memories!