Author Archives:
Plastic Lunchbox, Transform! From Transformers Salesman to a True Lunch Protector
The Transformers sequel began it’s quest to dominate the summer box office this past weekend, opening up to much fanfare in the UK which saw a life sized (if they were real) Bumblebee at Westfield Mall in London. The resurfacing of my childhood robot heroes reminded me of my growing up in Canada in the 80s and early 90s, and how everyone had a red plastic Transformers lunchbox.
Transformers lunchbox, circa 1986. Don’t forget the Thermos!The Transformers sequel began it’s quest to dominate the summer box office this past weekend, opening up to much fanfare in the UK which saw a life sized (if they were real) Bumblebee at Westfield Mall. The resurfacing of my childhood robot heroes reminded me of my growing up in Canada in the 80s and early 90s, and how everyone had a red plastic Transformers lunchbox.
Back then, the lunchbox was designed more to sell cartoon characters than protecting school lunches. While they did great promoting Transformers, G.I. Joe, and other Saturday morning favourites, our lunches didn’t always come out in one piece. That’s a shame really, because that really leaves out the “lunchbox” part of being a lunchbox.
Transformers lunchbox, circa 2009Twenty years later, we still find heaps of plastic lunchboxes today featuring The Transformers. While the design may have improved a little, their primary goal is still to flog movies and cartoons rather than to keep a child’s lunch fresh and in one piece.
Protect your healthy lunch with Concentrate’s lunchbox!When we designed the Food For Thought healthy lunchbox, we were more interested in designing a lunchbox that protects fruits from getting bashed and helping parents to encourage their children to eat healthy. We figured it’s about time that the plastic lunchbox quit it’s job as a cartoon salesman and transform into the protector of healthy lunches!
The Food For Thought healthy lunchbox is available through our shop online.
P.S. There’s a gallery of old school 80s lunchboxes at Retroland. If you were a child of the 80s, this should bring back some memories!
[more...]
That’s ONE way to get your kids to eat more vegetables
The government of Ghent, Belgium has declared a weekly “veggie day”, where, for a whole day, everyone becomes a vegetarian.
Welcome to Concentrate’s Blog!
Hope you like it! Horrah!
Czech This Out!
Our Pre-chewed Pencils made it on to the news in Czech Republic! The piece featured interviews with horrified members of the public, and inexplicably, a hamster!? Click here to watch it.
NEC AOK A Go Go
We recently exhibited our nice new products at the NEC Education show. A massive thank you to everyone who visited our stand. It was a real success. Extra-special thanks show go to Dom who designed the stand, Jonny and Dan who helped to press leaflets into [...]
One Year On
We can hardly believe it, but it’s nearly one year since Concentrate was started! In the last year we’ve been messing around with all kinds of design ideas, and visiting lots of schools, to see what they think about them. After plenty of testing and re-designing, [...]
