Comments on: Mark Champkins Question and Answers: Dragon’s Den http://www.concentrate.org.uk/blog/index.php/2010/02/mark-champkins-question-and-answers-dragons-den/ | Blog, News, and Thoughts from UK's Innovative Healthy Lunchbox, School Bag, and School Products Designer Wed, 28 Apr 2010 11:53:32 +0100 hourly 1 By: Jorge S. Burns http://www.concentrate.org.uk/blog/index.php/2010/02/mark-champkins-question-and-answers-dragons-den/comment-page-1/#comment-218 Jorge S. Burns Wed, 28 Apr 2010 11:53:32 +0000 http://www.concentrate.org.uk/blog/?p=536#comment-218 Dear Mark, Congratulations! You have a very good product angle and I have a modification I would like to see in your sandwich box. Who am I? A research scientist working on stem cells, born in Barcelona, raised in UK, Post doc 10 years in Denmark, now working in Italy...so I guess I fit the description of witty European. I found myself looking for the world's best lunch box and came across your product in ebay. Here are a few thoughts. At last, after having rubber band frustrations with lunch boxes that didn't quite shut around the fruit for years, I see your product. The banana bend edge is also an excellent idea, where form meets function. I saw a lot of that with "dansk design". Here in Italy, people are used to packing pasta as well as sandwiches for lunch, so I was wondering whether you could make a small insert tub that also holds pasta or rice. The small tubs you have shown holding nuts or fruit could also presumaby be used to hold a pasta sauce or something to add to rice. So I'm talking about a "Bento pimp" to your box. Any chance of such a thing? Academics and other "grown up" children would also embrace the concentrate logo... you might be able to expand your market with a "saddlebag" lunch box holder to piggy back onto laptop cases... you see one wants a sleek elegant case to carry the computer and cases with pockets big enough for lunch boxes soon look ungainly. People would be happy to not have to spend as much for a whole new case, rather just add a "lunch module". One other idea. My son won a "design a mobile phone case" competition in Denmark... free cinema tickets! What about having a competition among schools for a drawing to have printed on one side of the sandwich box holder. The subject? My favourite lunch! Who knows? It might bring more than publicity...perhaps fuel for your next great idea! All the best, Jorge. jorge.burns@unimore.it Dear Mark,
Congratulations! You have a very good product angle and I have a modification I would like to see in your sandwich box. Who am I? A research scientist working on stem cells, born in Barcelona, raised in UK, Post doc 10 years in Denmark, now working in Italy…so I guess I fit the description of witty European. I found myself looking for the world’s best lunch box and came across your product in ebay. Here are a few thoughts. At last, after having rubber band frustrations with lunch boxes that didn’t quite shut around the fruit for years, I see your product. The banana bend edge is also an excellent idea, where form meets function. I saw a lot of that with “dansk design”. Here in Italy, people are used to packing pasta as well as sandwiches for lunch, so I was wondering whether you could make a small insert tub that also holds pasta or rice. The small tubs you have shown holding nuts or fruit could also presumaby be used to hold a pasta sauce or something to add to rice. So I’m talking about a “Bento pimp” to your box. Any chance of such a thing? Academics and other “grown up” children would also embrace the concentrate logo… you might be able to expand your market with a “saddlebag” lunch box holder to piggy back onto laptop cases… you see one wants a sleek elegant case to carry the computer and cases with pockets big enough for lunch boxes soon look ungainly. People would be happy to not have to spend as much for a whole new case, rather just add a “lunch module”.

One other idea. My son won a “design a mobile phone case” competition in Denmark… free cinema tickets! What about having a competition among schools for a drawing to have printed on one side of the sandwich box holder. The subject? My favourite lunch! Who knows? It might bring more than publicity…perhaps fuel for your next great idea! All the best, Jorge.
jorge.burns@unimore.it

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